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A close-up of a white flower with pointed petals, displaying a pale green stem, set against a light background. The flower appears delicate and slightly translucent.

DATURA ACCORD

Botanical name : Datura wrightii



PART OF THE PLANT
Flower

PROCESS
Headspace technology

COMPOSITION
Blend of natural and
man-made materials





With its upside-down corolla and hypnotic fragrance, the datura represents the pure vertigo of l’amour fou. Since this fascinating flower doesn’t yield its essence, its scent is captured and reproduced using cutting-edge headspace technology.

With its upside-down corolla and hypnotic fragrance, the datura represents the pure vertigo of l’amour fou. Since this fascinating flower doesn’t yield its essence, its scent is captured and reproduced using cutting-edge headspace technology.

A close-up of a white trumpet flower adorned with raindrops, surrounded by green leaves.

PICKING THE DATURA FLOWER



Native to Central America, where it was considered sacred, datura is the femme fatale of the floral world. A pallid, night-blooming beauty with magical powers, also known as Devil’s Trumpet or moonflower… Datura is as fascinating as it is dangerous. The beautiful white flower is part of the intriguing but toxic nightshade family, which includes tobacco, chili peppers and the hallucinogenic mandrake.
But if perfumers have fallen in love with the hypnotic datura, it is for its fragrance, as captivating as the bloom is spectacular, glowing in the moonlight…But like many floral seductresses, it doesn’t yield its essence, so its scent must be captured by another kind of magic, via headspace technology.

PICKING THE DATURA FLOWER

Native to Central America, where it was considered sacred, datura is the femme fatale of the floral world. A pallid, night-blooming beauty with magical powers, also known as Devil’s Trumpet or moonflower… Datura is as fascinating as it is dangerous. The beautiful white flower is part of the intriguing but toxic nightshade family, which includes tobacco, chili peppers and the hallucinogenic mandrake.
But if perfumers have fallen in love with the hypnotic datura, it is for its fragrance, as captivating as the bloom is spectacular, glowing in the moonlight…But like many floral seductresses, it doesn’t yield its essence, so its scent must be captured by another kind of magic, via headspace technology.



“We chose datura because it represents the vertigo of love, with its upside-down corolla. The scent is solar, with green and almond accents, but the flower doesn’t yield its essence. When it releases its sweet, powerful fragrance at nightfall, we capture it using headspace technology, which is like an olfactory snapshot of nature, in order to reproduce it.”

Olivier Cresp, Harry Frémont, and Dora Baghriche

A smiling man with short, dark hair wearing a suit and a white shirt, against a neutral gray background.

SOURCING

“We chose datura because it represents the vertigo of love, with its upside-down corolla. The scent is solar, with green and almond accents, but the flower doesn’t yield its essence. When it releases its sweet, powerful fragrance at nightfall, we capture it using headspace technology, which is like an olfactory snapshot of nature, in order to reproduce it.”

Olivier Cresp, Harry Frémont, and Dora Baghriche

A woman in traditional attire is working in a lush green field, carefully picking flowers while smiling softly.

HARVEST



From May to December, the fields of India are fragrant with blooming jasmine, but the main season for the harvest is from July to September. Since the scent of jasmine is at its fullest at dawn, before the sun can alter its power, the harvest takes place in the early hours of the morning. Each flower is plucked one by one to avoid damaging the delicate petals, by the deft, delicate fingers of women in colorful saris.

HARVEST

From May to December, the fields of India are fragrant with blooming jasmine, but the main season for the harvest is from July to September. Since the scent of jasmine is at its fullest at dawn, before the sun can alter its power, the harvest takes place in the early hours of the morning. Each flower is plucked one by one to avoid damaging the delicate petals, by the deft, delicate fingers of women in colorful saris.

PROCESS



As soon as they are collected, the tiny blooms are locally processed by volatile solvent extraction, which yields a waxy substance, the concrete. The material is then macerated in alcohol in order to develop its optimal qualities, for a duration normally determined by the perfumer.
Known for millennia, this process, called infusion, is one of the oldest forms of extraction of odorant materials. Revived and finetuned into a cutting-edge process in the 21st century, super-infusion imparts a fresher and more harmonious floral profile, the truest to the natural scent of jasmine in full blossom.
The exclusive Jasmine grandiflorum Superinfusion crafted for YSL Beauty reveals a modern jasmine, both fruity and petally, with a clean, creamy softness highlighting the flower’s radiance. A natural effect for an elegant and enveloping florality, combining volume and a uniquely powerful trail.

A close-up of a pile of small, delicate white blossoms with green stems, resembling buds, scattered on a surface.

PROCESS

As soon as they are collected, the tiny blooms are locally processed by volatile solvent extraction, which yields a waxy substance, the concrete. The material is then macerated in alcohol in order to develop its optimal qualities, for a duration normally determined by the perfumer.
Known for millennia, this process, called infusion, is one of the oldest forms of extraction of odorant materials. Revived and finetuned into a cutting-edge process in the 21st century, super-infusion imparts a fresher and more harmonious floral profile, the truest to the natural scent of jasmine in full blossom.
The exclusive Jasmine grandiflorum Superinfusion crafted for YSL Beauty reveals a modern jasmine, both fruity and petally, with a clean, creamy softness highlighting the flower’s radiance. A natural effect for an elegant and enveloping florality, combining volume and a uniquely powerful trail.

The image is a solid blank white background.

WHERE TO FIND IT:
MON PARIS,
THE EAU DE PARFUM
BY YVES SAINT LAURENT


It is the floral icon of MON PARIS. Its graceful shape, as it bows head down from its stem – the botanical illustration of the expression “head over heels in love” – is even reminiscent of the Eiffel Tower, the very symbol of the City of Love! Its bewitching scent captures the vertiginous sensation of newfound passion…
In MON PARIS, its sweet, almond-tinged hypnotic aura blends into a vertiginous accord of juicy blackcurrant and “white” patchouli – the purest expression of the wood. A contemporary interpretation of the most Parisian of fragrance families: the floral chypre, in its most sparkling, exhilarating expression. Yves Saint Laurent’s declaration of love to the most romantic city in the world.



WHERE TO FIND IT :
MON PARIS,
THE EAU DE PARFUM
BY YVES SAINT LAURENT



It is the floral icon of MON PARIS. Its graceful shape, as it bows head down from its stem – the botanical illustration of the expression “head over heels in love” – is even reminiscent of the Eiffel Tower, the very symbol of the City of Love! Its bewitching scent captures the vertiginous sensation of newfound passion…
In MON PARIS, its sweet, almond-tinged hypnotic aura blends into a vertiginous accord of juicy blackcurrant and “white” patchouli – the purest expression of the wood. A contemporary interpretation of the most Parisian of fragrance families: the floral chypre, in its most sparkling, exhilarating expression. Yves Saint Laurent’s declaration of love to the most romantic city in the world.




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